Monitor Group Releases Seminal Report on Emerging Models for Social Enterprises and Market-Based Solutions to Poverty in 19 Countries

“Five years after C.K. Prahalad introduced the concept of The Fortune at the Bottom of the Pyramid, Monitor Group has carried out the first critical examination of how these emerging market-based solution models are functioning,” said Michael Kubzansky, Global Account Manager, Monitor Group. “This report provides strong evidence that engaging the poor as customers and suppliers presents an exciting – and significant – opportunity to establish new paradigms to bring genuine social change in economically sustainable ways.”