Monthly Giving Webinar Questions Answered

LK: 1. The name is very important; it is the identity of your group and will be part of your logo. Also consider your organization’s mission, the names of other giving groups in your organization and how your monthly donors fit into the overall picture.

2. Your monthly donors should receive several cultivation pieces a year: newsletters, weekly/monthly electronic updates/highlights, year-end financial statements, information giving them an insider’s view.