Monthly Giving Webinar Questions Answered

Q: What are the best times of year to invite monthly donors? Can they overlap with key campaigns, say at year-end?

LK: You should be inviting donors to be ongoing monthly donors all the time. It should be promoted in any direct mail, newsletters, online, etc., as a gift option all the time. And it should be promoted by your customer service representatives to those that complain about too much mail.