Monthly Giving Webinar Questions Answered

Q: How many additional mailings/appeals are appropriate for a committed monthly donor?

Linda King: Speaking from a membership-based program, we offer sustaining membership as a solution for fewer solicitations. The monthly donors receive two additional gift asks: calendar year-end and fiscal year-end. If you have a campaign for a special need or circumstance out of the ordinary, I would include the monthly donors. [Be sure to] opt out the donors that let you know they do not wish to receive additional gift solicitations.