Monthly Giving Webinar Questions Answered

Q: How effective is EFT? How do you get an older constituent base to buy into that?

LK: EFT is very convenient for the older constituent base. Their support is ongoing; they do not need to give it another thought. Renewal of support and benefits are automatic, so no need to wonder when to renew. If they have a passion for your organization, they want to support it at the highest level personally possible. Monthly giving can help them achieve their goal by spreading out their giving. Some are on a fixed income and think of what they can give monthly, so by setting up an EFT, it is taken care of. They are overwhelmed by all of the solicitations they receive from many organizations and sometimes just throw them away without reading them. By giving to your organization with an ongoing EFT, they know they are supporting their desired charity — good for them and for you; it wasn’t your direct-mail piece they threw away!