Monthly Giving Webinar Questions Answered

Q: Do you have any statistics on retention rates of monthly giving donors? Is there an average life cycle for a monthly giving donor (e.g., the majority discontinue after three years, etc.)?

LK: Your monthly donors will give as long as they have the passion for your organization. There are things that you can do to keep their passion in the forefront. Cultivation! We are a membership-based program and find there are very few reasons a donor stops their monthly giving: financial reasons (lost their job, unexpected financial burden, retirement, spouse’s death), moved out of state or deceased. We have sustainers that have been on our membership base for 20 years — monthly donors since conception of the program in 1995.