Monthly Giving Webinar Questions Answered, Part II

— Margaret Battistelli, Editor-in-Chief, FundRaising Success

Q: Do you ever use telemarketing to acquire monthly donors or have you tried in the past?

Brian Cowart: I have not ever used telemarketing to acquire monthly or single-gift donors. It is something that I would like to test at some point in the future. If telemarketing acquisition was going to work, I think the primary offer would have to focus on securing credit card or [electronic funds transfer] monthly gifts in order to offset the high cost of donor acquisition.