Monthly Giving Webinar Questions Answered, Part II

Q: Did you telemarket current donors or acquisition lists for your Partners In Hope [monthly giving] program?

BC: We called our current donors.

Q: What percentage of your donor file is a part of your PIH program?

BC: Approximately 10 percent of our active donors are PIH monthly donors.

Q: How many additional mailings/appeals is appropriate for a committed monthly donor?