Monthly Giving Webinar Questions Answered, Part II

BC: We are currently using face-to-face in mall locations. We have not yet tested face-to-face street or door-to-door canvassing, so I cannot say which I’d recommend. However, we have found some success with our face-to-face mall acquisition efforts. While the per-donor acquisition cost on the front end is higher compared to other donor-acquisition methods, because the donors we are acquiring from our mall campaigns are all credit card donors we are still able to achieve long-term revenue from these donors that is equivalent to our other monthly giving donor-acquisition methods and higher than our acquisition-list efforts. In addition, we are able to acquire much younger donors.