Monthly Giving Webinar Questions Answered, Part II

Q: Are you concerned that we are locking people in at lower gift amounts and then losing the ability to upgrade them?

BC: Our monthly donor conversion efforts are targeted to donors at specific previous contribution levels to ensure that we are primarily upgrading, not downgrading, the annual giving of donors who decided to become monthly givers. We have found that a large percentage of monthly donors are willing to upgrade their giving if you ask. We have found that telemarketing is the most effective way to upgrade the giving of monthly donors.