Monthly Giving Webinar Questions Answered, Part II

Q: Is it customary to send monthly or annual acknowledgements? Do you include an option to upgrade in acknowledgements?

BC: We do not send acknowledgements for gifts made on monthly pledges. However, our monthly pledge mailings are very affirming — they stress how thankful we are for their support and we provide the amount of their previous month’s gift. As a result, our monthly pledge mailings serve sort of a dual purpose — acknowledgement and pledge fulfillment piece. We do send separate acknowledgments for gifts made in response to the additional appeal mailings we send a couple of times each year. We currently only upgrade the pledge amount of monthly donors via the phone, but we are planning to begin to offer this a couple of times per year in their monthly pledge mailings.