Monthly Giving Webinar Questions Answered, Part III

Q: Is it customary to send monthly or annual acknowledgements? Do you include an option to upgrade in acknowledgements?

JS: Many organizations send an annual tax-receipt/acknowledgement (and promote that as a benefit of the program) but also send “handwritten,” personalized thank-you notes quarterly to touch base with these loyal donors. I do recommend including an additional gift or upgrade option on these annual acknowledgements.