Monthly Giving Webinar Questions Answered, Part III

Q: What is your experience with door-to-door and street canvassing? Retention/attrition and overall value?

JS: Door-to-door or street canvassing became popular in the U.K. several years ago. The two key factors to a successful door-to-door program are well-trained/well-versed volunteers and name recognition of your organization. While some success with this type of marketing was seen internationally, the overall retention rate of these donors was so low that many organizations found that their investment was better spent in telemarketing or direct-mail appeals for a monthly giving program.