Monthly Giving Webinar Questions Answered, Part III

Q: If you are not a membership organization, do you still recommend monthly donors? Do you see that monthly pledges are always in the small, less than $100 range? What is the minimum? How much do you customize?

Jodi Scheib: Monthly giving programs can be very effective in both member-based and donor organizations. This type of program increases the average gift and lifetime value of the donor and creates a reliable revenue stream for future years. And, as an added benefit, it identifies excellent planned-giving prospects in your donor base!