Monthly Giving Webinar Questions Answered, Part III

Typically, we see monthly gifts ranging between $2 and $20 per month. This varies greatly depending on the type of organization. Many organizations do place a minimum amount on the monthly gifts they will process (typically between $2 and $5).

Customization depends on the size of your donor file and your organization’s budget for the program. Try and customize with methods where additional customization does not increase cost, such as telemarketing and outbound e-mail initiatives. In direct mail, where customization may not be financially viable, make sure you customize the actual ask amount based on each donor’s giving history.