Monthly Giving Webinar Questions Answered, Part III

Q: How many additional mailings/appeals is appropriate for a committed monthly donor?

JS: The number of additional gift appeals/mailings you send to a committed monthly donor depends on your organization-specific needs and any pertinent or timely cases for giving that might present themselves throughout the year. While some organizations might send up to 10 additional appeals to each monthly donor, many organizations send between two and four appeals throughout the year. These appeals include requests for upgrades, one-time additional gift appeals, acknowledgements/receipts with additional funds requests, and planned-giving information.