Moore’s Global Media Selected as Direct Response Media Agency for No Kid Hungry
Global Media, a Moore company, has been named agency of record for direct response television for No Kid Hungry, a campaign of Share Our Strength. Global Media will lead strategy to raise awareness and support with viewers to advance the campaign’s mission to make sure every child in America has the food they need to grow up healthy and strong.
With more kids missing meals now that many cannot attend school in-person, No Kid Hungry launched this initiative across multiple media platforms and acquisition points, including online at helpnokidhungry.org to engage the public for support. This is part of Global Media’s data-driven, cross-channel strategy to maximize storytelling and results for No Kid Hungry.
“We are very excited to use our experience to build a direct response advertising platform for No Kid Hungry,” said Gretchen Littlefield, CEO of Moore. “Global Media will provide a data-driven omnichannel approach for No Kid Hungry. We’re honored to provide them with the data across all media channels and acquisition points and advanced attribution modeling they need to make informed decisions and maximize results. At the end of the day, that means more meals for more children, and that’s what it is all about.”
Global Media will provide strategic services to manage all aspects of integrated direct response television programming for No Kid Hungry, including creative development, launch, analysis, ongoing day-to-day management and reporting. These services will optimize call centers and digital platforms, establish acknowledgment and premium fulfillment processes, improve data flow and more.
“Building a direct response television program was an important decision for us. We felt we needed to work with Global Media because they use data-driven methodology and have a history of success,” said Diane Clifford, managing director for constituent development for Share Our Strength | No Kid Hungry. “We feel this platform gives us the ability to tell a powerful story. If we can educate and increase awareness we know viewers will help us solve the critical issue of childhood hunger in America.”
No Kid Hungry will be tapping into other Moore companies for targeted services including:
- Creative development and production with TCM Creative
- Testing with Moore Neuro-Fundraising Lab
- Media buying and analysis with Donor Direct TV
DDTV, the foremost media buying architect for leading brands in the nonprofit industry, will purchase advertising placements to maximize impact for No Kid Hungry. DDTV uses a proprietary database that aligns client missions with target demographics through strategic media buying. Advanced cross-channel attribution analysis further quantifies purchasing performance.
Learn more about direct response advertising at mooredmgroup.com/drtv.
Editor's Note: This press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO and its staff.
