And We Quote

On Communicating
“You’ve now got three populations of donors: the folks who are now in their 60s, the baby boomers and the younger generation. If you look at the way charities connect with our donors, we seem to prefer connection with largely one kind of donor base — not three kinds. So there’s a direct disconnect between the donors and the charities. Charities don’t seem to understand what the donors want and need.”