And We Quote
More insights from World Vision U.S.’ Atul Tandon
On the ‘Donor Journey’
“We broke the donor journey into four parts. First, what do we want to tell donors when they come onboard? The second part is the retention part of it: OK, the first six months to a year, how do we treat donors? Emphasize the reasons they came onboard, connect them with a child. And then you get into the growth part of it, where you are reforming donors for their engagement with us.
Related Content
Comments
