Accentuate the Actions

Far from an expert on Web design and functionality, I enlisted the help of Domenic Spinosa, vice president of creative for Wakefield, Mass.-based relationship-marketing firm Epsilon.

Spinosa’s first reaction was a good one. He noted warm colors and visuals that give the site a friendly feeling. Other pluses: The page loaded fairly quickly, there was minimal scrolling necessary, and the logo is in the “right spot.”