Accentuate the Actions

Spinosa is a big fan of using a masthead approach, with informational buttons listed horizontally across the top of the page, just below the logo. CASA of Central Virginia doesn’t use this approach, but he says that what it’s done — breaking out information in the sidebar — is OK because it’s highlighted in blue so visitors are drawn to it. The sidebar information also stays the same from page to page, which Spinosa says is a plus, as everything the organization offers is always accessible to visitors.