Accentuate the Actions

Spinosa says that as a visitor, he was drawn to click on the headline, “Be the Difference: Volunteer,”at the top of the page. But it’s not a hyperlink. If you’re using a headline that draws attention, it should be clickable.

“I think you can’t have enough areas where you click,” Spinosa advises. “On this site, I think what they should also do is make ‘volunteer’ a link. It’s minor ... but it quickens the [ability] to get from one spot to another because nine out of 10 sites work that way and their headline is a link.