Accentuate the Actions

Also in terms of links, Spinosa says that a site’s logo should link back to the home page. Here, the logo isn’t linked. And while there’s a “Home” link at the bottom of the sidebar, it wasn’t visible on Spinosa’s screen without paging down.

The black-and-white images the organization uses on its site attract attention and convey a sense of warmth. But rather than keeping the photos to the right of the logo consistent from page to page, Spinosa advises changing the photos to reflect where the visitor is on the site.

WebWatch runs every other month. If you’d like us to profile or analyze your organization’s Web site, e-mail asanticola@napco.com.