More on Mobile

There is one other social shift that is worth mentioning. We are seeing a flattening and a broadening of social participation in any number of activities that were previously the focus of a few. One example of this is in journalism, where we have millions of bloggers and citizen journalists who are reporting on stories that affect us every day. Another example of the flattening and broadening is in the political arena. We saw the power of microdonations, of Twitter and MySpace and Facebook during the Obama campaign. A grassroots movement can quickly become a powerful force. Many small donations can make a big difference.