More on Mobile

TA: One of the strengths of the mobile donation channel is the ability to prompt contributions from new donors. In general, it is a younger audience that uses mobile phones for activities beyond conversation. Many of these individuals might not have donated at all if there was not an easy way to do it via mobile. In fact, many of these younger people probably never donated to anything before for any reason. And once the younger, newer donors give, charities can use the mobile donation platform to ask for permission to contact them in the future — a powerful way to build a community and a new generation of donors. The next wave of smartphones will make it easy for charities to collect vital donor data during the initial giving process.