More on Mobile

For donors who normally give larger amounts to causes they support, smaller mobile donations augment traditional giving. Text donations can be made anytime and anyplace, and it is likely that some of the text donations dedicated to Haiti were given by traditional large donors who were prompted by public pleas and acted immediately based on the circumstances surrounding that specific call to action. People who recognize how much a larger donation could help did not substitute a $10 donation for a $100 or $1,000 donation. They did both. Individuals that have the financial means to give large gifts and have done so in the past are fully aware of how to send a check or go online.