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Experts in the field of mobile fundraising address text-to-give.
FS: What's next for mobile giving in the U.S? What about hurdles?
JK: Perhaps the greatest hurdle is the tendency for nonprofits to be late adopters. E-commerce scaled well before e-philanthropy. And mobile giving will lag mobile commerce. But I am of the opinion that mobile giving will take hold much more quickly than online giving did. We will see significant income — with sustainable donor relationships — start to flow in the mobile channel well before 2015. And when that happens, it will have enjoyed a much faster adoption rate than traditional Internet giving.
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