More on Mobile - Page 21 of 26

Right now, almost every nonprofit equates mobile giving with text-to-give. Some want to equate it with mobile apps. But Apple, the great mobile sheriff, doesn't allow donations to flow through any of its approved apps. That hurts, but the mobile world is already quickly moving beyond apps and into mobile browser content. There are, according to Taptu's The State of the Mobile Touch Web Report, released in January 2010, nearly twice as many mobile-optimized Web sites as apps. And they — and I — expect that margin to continue to grow.