More on Mobile

There are some fundamental characteristics about the text donation channel that make it a great way to solicit and receive donations. For one thing, people have their mobile phones with them almost all of the time. That makes it easy for them to take action whenever and wherever they are motivated to give. It's also so easy for people to make a mobile donation. They can just push a few buttons, and it's done. They don't need to go to their PC. They don't need to enter a credit card. They don't even need a bank account.