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Experts in the field of mobile fundraising address text-to-give.
FS: Explain the phenomenon of the surge in mobile giving in the Haiti relief effort.
JK: The earthquake in Haiti was a terrible disaster right on America's doorstep. News coverage was immediate, focused on the great need and kept the need in front of the American people. The generosity of Americans, especially for neighbors, is unparalleled. And when text-to-give opportunities began to flood the media, people responded.
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