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TA: There are several reasons the mobile campaigns for Haiti relief were so successful. For one thing, the images of the victims and the stories about their suffering were a powerful call to action. Millions of Americans just wanted to help, and text donations made it easy for them to be generous.
Beyond that, there were several things that helped this to become the most successful mobile donation campaign in history. It is all about communication, and so many people spread the word! From the State Department and Red Cross announcements and quick response, to public service announcements by Michelle Obama, to media stories ranging from national broadcast, to national business press to metropolitan dailies and radio, to individuals making pleas on Facebook and Twitter. It would have been hard for people to miss it.
