I'm not suggesting we sink all of our resources into the search for innovation. Ten percent or even 5 percent of net income would do. Actually, for most organizations even 1 percent would be nice. Provided that along with the cash would come a commitment to change our thinking and elevate innovation and all that goes with it to its proper place. If it's really committed to be the best in this area, the serious nonprofit will regularly review those in charge of the innovation process, how it encourages staff to collaborate on product and service improvements, how it generates and captures new ideas, how it bounces back after a wrong decision, and how it is doing in regard to competitors and their innovations. This is not an area for the faint-hearted.
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