By
Ken Burnett
13. I'd create an environment where innovation and creativity can flourish, so I could readily develop appropriate products and propositions designed to suit our donors
It pays to offer donors appropriate products they want to buy. These days if a nonprofit doesn't have monthly giving, high-value donor and legacy products, then it is already behind. Product design and development is a sophisticated field for fundraisers. Most new products fail, and that's as true in the nonprofit world as commercially. But that should never deter us from investing appropriately in new product development or from learning and borrowing from the experience of others.
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