More Strength Training Tips for Fundraisers

A vast body of knowledge and experience has now been built of what works and what doesn't in fundraising, so this is a good area for creative plagiarism, for borrowing the best of what works for others.

Yet in the world our donors inhabit, lazy, look-alike fundraising abounds. Somewhere in the mists of time (or more likely, at a succession of quite recent fundraising seminars), fundraisers were taught and came to accept that there are fixed formulae to guide them; that to get the best responses we must slavishly follow the "right" procedures; that to obtain maximum savings and optimum returns our communications have to fit a limited range of standard shapes, styles and sizes; and that what works for one organization will surely also work for another.