More Strength Training Tips for Fundraisers

They were right, those teachers who propounded these wisdoms. (Though I suspect that many of the fundraising gurus who teach at seminars and workshops also own direct-marketing and communications businesses that thrive when fundraisers all blindly follow the conventions of their trades.) Nevertheless, fundraisers all want to minimize costs and maximize returns, so by processes of testing and plagiarizing we have all wound up copying pretty much what everyone else does. The result for our poor donors (and even our rich donors) is that they wind up getting piles and piles of requests that all look pretty much the same. Yet we know that the beginning of success is to be different; the beginning of failure is to be the same.