More Strength Training Tips for Fundraisers

Averagely our donors are quite intelligent people. Ere long they begin to see through our techniques, which are generally pretty transparent, not to say often ham-fisted. Who was it that first imagined donors would be fooled for long by letters that start with that moronic salutation "Dear Friend"? (OK, Dr. Thomas Barnardo, I have to suppose, whom I mention in "The Zen of Fundraising." But I guess even he'd be astounded to find that nearly 120 years after he coined this bland generalization we still trot it out daily, as if there were no permitted alternative. Are we sheep, or what?)