By
Ken Burnett
So maybe it isn't sensible any longer to have mailings that look so obviously mass-produced, with envelopes with addresses that show through windows or carry prepaid bulk postage imprints and letters with lots of short paragraphs, underlining, indenting and inevitably all ending with at least one postscript (better known as the P.S.). We should acknowledge now that the majority of our donors and potential donors are perceptive enough to see through such artifice.
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Ken Burnett
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