By
Ken Burnett
From any viewpoint, nonprofit organizations constantly need to be reviewing the products and propositions they offer donors, even if it's just the continuing efficacy or otherwise of the basic proposition "give us your money."
There's ample evidence around to show that those organizations that have embraced research and development, as it might be called in corporate businesses, and offered their donors appropriate new products and propositions have prospered disproportionately. Think of child and animal sponsorship, monthly donor strategies, bequest giving clubs and so on.
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