More Strength Training Tips for Fundraisers

No doubt, in fundraising it pays to be first, as I'm sure fundraisers down the ages have known well. But it also pays to move on. Those organizations that first experimented in off-the-page advertising did spectacularly well in Britain in the 1950s and '60s. The pioneers of direct-mail fundraising in the U.S. and U.K. during the 1970s and '80s built massive donor lists that are now the greatest of assets for these far-sighted fundraisers. Those first in telephone fundraising cleaned up, whereas the entrepreneurs who gave us direct dialogue, better known in most of the world as face-to-face fundraising, very quickly and cost-effectively recruited hundreds of thousands of regular monthly donors and raised millions of dollars, pounds or euros for the causes they represent. Those in the vanguard of the new communications revolution will most probably reap similar benefit.