More Thoughts on Multichannel Campaigns
A while back, FundRaising Success held a webinar on the ins and outs of multichannel campaigns. Here, some last thoughts from one of our speakers, Jono Smith, director of nonprofit marketing, Network for Good:
Q: How much variation in messaging should there be between channels? Or should it be 100 percent consistent?
- Companies:
- Network for Good
- People:
- Jono Smith
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