More Tips for Good Client/Vendor Relationships

* If you use multiple agencies, don’t pit them against each other. Be clear on roles and responsibilities and hold all parties accountable. When agencies are competing all the time, they don’t want to share their best work if they think it will be torpedoed or stolen for another account.

* At least twice a year ask your agency or partners to come “sell” you whatever they have that’s new. It’s important that you as a client are aware of how your partners are growing and thinking (or not), and a great representation of this is a review of current and new offerings. Don’t hesitate to ask the hard questions!