Mothers Against Drunk Driving Picks Orange Leap for Optimizing Constituent Management, Marketing and Fundraising

With the Orange Leap system, MADD can consolidate data and eliminate some data entry, which is time consuming, prone to error and diverts employees from focusing on more strategic tasks.

"Orange Leap will be our master constituent management system, not only housing master data but also functioning like a 'traffic cop,' automatically moving data among the systems based on our needs," said Nick Ellinger, Vice President of Strategic Outreach for MADD. "Every nonprofit needs that for effective segmenting, targeting and marketing to optimize constituent engagement, participation and fundraising."