4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership

Marketing and fundraising are two halves of a whole. But when they don’t operate that way, the outcome of each team’s efforts is far less than it could be, undermining an organization’s ability to engage its base.

Unfortunately, that’s the situation in most nonprofits where a single person doesn’t wear both hats. As fundraising expert Mal Warwick told me recently, when marketing and fundraising teams stand firm in their respective corners, the disconnect becomes a huge obstacle to raising money, particularly in today’s challenging fundraising environment.