4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership

A proven strategy of doing so is to ask your marketing team to identify the top three successes from the fundraising team and to integrate those approaches into its own work. And vice versa.

Don’t forget to identify what isn’t working, and do less of it. Miller suggests that each team give the other a “free pass” to make any single change to each other’s work, without protest or arguments, for a week. If your marketing director can make only one change to a fundraiser’s direct-mail letter, what will it be? And what single change will the development director make to the marketer’s website copy?