4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership

This exercise forces each team to focus on what is truly most important to it, gives each some level of control and encourages both to better understand each other without arguing over the merits of the requested change.

4. Build on real, compelling success stories, well-honed and widely shared and discussed as the glue of your fundraising and marketing conversations
Here’s a fact you might not know: When the same strong stories are used by both marketing and fundraising teams, your organization wins via increasing awareness, building engagement, and boosting positive responses and actions (e.g., we want to be a part of a winning organization). Showing via stories works. Repetition does too.