4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership

Janet Levine, one of my favorite fundraising bloggers at Too Busy to Fundraise, recalls the pattern that emerged from her years working in advancement in higher education. “Working together enabled us to create a powerful approach — for example, we wrote press releases on key stories. Those stories were repurposed into newsletter articles, shared with our board members to help them be better ambassadors for us and served as the focus of our direct-mail appeals,” says Levine.