4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership

Put more bluntly, “the heads of development and marketing have to accept that they are oxen pulling the same wagon, a wagon labeled ‘increasing community support,'” advises Tom Ahern, a leading authority on donor communications.

If your executive director isn’t focused on bridging this destructive gap, here’s a way to move her along that path, from Kivi Leroux Miller of NonprofitMarketingGuide.com: