4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership

• Ask the leaders of your organization to outline the top three actions an ardent fan of your cause would take in order to support you in a given month. Odds are that at least one of those steps, but not all three, will be related to fundraising.
• Discuss how your marketing and fundraising staff can work together to encourage that big fan to follow through on those three actions. This moves the conversation away from traditional to-do lists and toward a more holistic view of how you are relating to your supporters and encouraging them to be a part of your organization’s community.

2. Articulate shared priorities to serve as the core of a common agenda
As long as your marketing and fundraising teams have distinct goals, they won’t be effective partners. How could they be, each pointed in its own direction? But if tasked with a common agenda, the landscape changes. A marketing-fundraising partnership is the only way to get there.