4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership

In addition, Schipper cites the unified team’s single focus as the source of its increased impact in transitioning the university’s board members, alumni and other supporters as potent ambassadors. Lots to learn from here.

3. Identify what’s working — from each 'side' — and do more of it
I learned this sage strategy from "Switch: How to Change Things When Change Is Hard" authors Chip and Dan Heath, who advocate this (surprisingly) unusual focus as the most reliable pathway to positive change.