Multichannel Campaign of the Year: MSPCA Holiday Tree Campaign
But the grabber component was the opportunity for proud pet owners to have their furry friends' photos placed on ornaments to be hung on trees in the Prudential Center and at Nevins Farm Center in Methuen, Mass. The only way to qualify was to donate on MSPCA's website and upload a photo.
Our judges were impressed with the consistency of messaging across all of the channels.
- Companies:
- DaVinci Direct
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Going for the Gold
Package of the Year [and Gold winner, Direct Mail]: World Vision U.S.
E-mail Campaign of the Year: Susan G. Komen Race for the Cure
Telefundraising Campaign of the Year: Democratic National Committee
Special Events Campaign of the Year: American Jewish World Service
On the Edge Campaign of the Year: New York Public Library
Grand Control of the Year: The Nature Conservancy Hummingbird Membership
Complete List of the 2011 Gold Awards for Fundraising Excellence Winners
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